Founded in 1967, Betfred have been around long enough to know what their customers need. In 2004 the betting experience was taken online to compliment the traditional brick and mortar stores.
The emphasis on friendliness and fun has put Betfred in a good position, appearing more approachable, compared to some 'colder' competitors.
In terms of using the Betfred website, it has to be mentioned that there is a huge difference, depending on the device you’re using. The mobile experience far out-weighs the desktop experience. With clear presentation of events, fantastic navigation and an overall friction-free betting experience, you’ll love using the mobile website.
Unfortunately, the desktop site is a lot more cluttered and harder to use. However, with mobile usage constantly on the rise, it’s clear Betfred's priorities are in the right place.
A very clean and tidy mobile user interface makes browsing events and markets a delight. The vast amount of betting options are grouped nicely, reducing information overload and making it quick to find what you need.
Some simple but really useful features include a tv channel icon with each event, so you can follow the action live. Also, a 'favourite' option comes in handy if you’re browsing lots of events simultaneously.
A well structured navigation makes it obvious where you are on the site at all times, with a clear option to take steps back if you need to.
The desktop version of the site needs to be brought up to the level of the mobile website. The clutter makes the site feel years behind when compared to the mobile experience.
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